For most consumers, a quick, delicious, satisfying hot lunch means a trip to a restaurant or drive thru. But companies say consumers are able to satisfy their desire with convenient ready-to-heat-and-eat meals. Consequently, Bonduelle Fresh Americas has launched their Heat & Eat Harvest Bowl™s, which contain a mix of fresh veggies, meats, grains and simmer sauces.
The company cites research that indicates more than 50 percent of U.S. consumers say that a meal is not complete without meat, and have therefore added more protein to the new product. Bonduelle Heat & Eat Harvest Bowls are available in four varieties: Chipotle Chicken, Basil Pesto with Turkey Meatballs, Moroccan Inspired Chicken and Korean Inspired Beef. The company says that with the simmer sauces, each bowl offers between 13-19 grams of protein and 280-410 calories in a ready-to-heat microwaveable bowl. They are free from artificial preservatives, sweeteners, flavors and colors from artificial sources. All ingredients are kept separate until ready to prepare.
“Consumers today want lunch options that are fresh, delicious, filling and convenient. In fact, 55 percent of U.S. consumers said they were looking for quick and easy meal options,” said Bonduelle Fresh Americas Executive Chef Jeff Haines. “This unique new hot lunch option features high-quality meat proteins, fresh veggies and healthful grains all combined with delicious globally-inspired sauces for a quick, satisfying lunch in less than three minutes.”
With the launch of Bonduelle Heat & Eat Harvest Bowls, the company said it is proud to introduce the brand to consumers in the U.S.
Bonduelle Heat & Eat Harvest Bowls are available in the produce aisle of select retailers in California, Portland, Ore., Arizona, New Jersey and parts of Nevada, Utah and New Mexico. Bonduelle plans to expand distribution nationally later this year. The Heat & Eat Harvest Bowls have a suggested retail price of $4.99 each.