India: Fruit Box & Co delivers fresh fruit to your doorstep

Now joining the list of Indian convenience services is Fruit Box & Co., intent on delivering fresh fruit to your doorstep. Simply place an order on its e-portal Fruitboxco.com.

The company’s menu is extensive and contains everything from tender coconut to Sapota chiku, to Afghan Pomegranate, strawberries, navel oranges, papayas, pineapple, muskmelon, sweet tamarind, grapefruit, dragon fruit, Shimla apples, Thai guava, red globe grapes, Granny Smith apples, to Longan lychee, along with blueberries, mangosteen, pomelo and New Zealand kiwi.

Deliveries are transported in specialised, controlled temperature, packages, keeping the goods at close to 20 degrees Celsius.

Founders Rishi Sakhuja and Radhika Gupta Singh are convinced the new company is a boon for millennials, young families, corporates and people with a hectic lifestyle, and even the elderly who are becoming increasingly technologically savvy. While Sakhuja looks after operations, his co-founder manages the design, packing and branding. Together, they live their purpose of delivering health at the click of a button.

Newindianexpress.com quoted Sakhuja as saying: “In a country where more than 20 per cent postharvest produce goes to waste due to the lack of facilities, our brand is trying to carve a niche by promising superiority in this regard.”


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