Pacific Trellis Fruit has announced it is bringing back Jam Grapes, the new black seedless grape variety from Brazil it introduced late last year. During its initial launch, the premium grape variety had only been available from October through January.
“We saw good interest when we started talking to retailers late last fall. In order to ensure a good balance between quality and supply, we closely monitored availability – to confirm everything is exactly where we wanted it to be,” explains Josh Leichter, General Manager of Pacific Trellis Fruit/Dulcinea Farms and added: “Very quickly, we were able to confirm that this grape fulfilled our expectations – and those of our retail partners – so we decided to bring them back as soon as possible.” He added that positive feedback from retailers was echoed by consumers and Jam Grapes will be back on supermarket shelves in May and June, taking advantage of Brazil’s first semester harvest.
“For the current season we are adding a 1 pound clamshell as an option. It is the preferred pack style for high-margin grape varieties,” Leichter explained. The fruit will continue to be available in 2 pound clamshells as well as random weight bags.
For more information:
Thorsten Rhode
Pacific Trellis Fruit
Ph: +1 (323) 859-9600
trhode@pacifictrellisfruit.com
www.pacifictrellisfruit.com