The first fruits from Swiss strawberry stronghold Thurgau arrived at the markets last week, about two weeks earlier than usual. Although the volumes are still limited at the beginning of the season, the quality of the first tunnel goods is particularly good, says Marco Alves, a purchaser of Tenti AG based in Winterthur.
Easter is usually the turning point of the strawberry campaign, where the first local fruits arrive, depending on the weather. This year again, the first Thurgau strawberries were available on time for these holidays. "We are still working with Dutch imported strawberries, among other things. However, as soon as the regional products are available, Swiss wholesalers buy them up immediately. The lots are currently not enough to fully meet demand," says Alvez. "In a few weeks, we will be able to offer the full program and reduce prices successively."
The current prospects with regard to the strawberry market are particularly positive, said the marketer. Because for the rest of April, warm weather is forecast, which is why consumption will continue to increase. "The demand will be there sure enough." The Thurgau strawberries are particularly popular throughout Switzerland. These strawberries are primarily supplied in 500 or 250g bowls. The Tenti AG markets about 80% of the regional products to the catering trade; the remainder ends up in retirement homes and at other large consumers.
Lambada: A proven variety in the trade
Currently, the early strawberry varieties dominate events in Thurgau. Somewhat later on, from late May/early June, the popular Lambada variety dominates the Swiss market. "This variety has a pronounced sweet taste and is therefore particularly popular. Even small fruits with stalk can be well marketed during the high season. These are mostly used decoratively. "At the beginning of October, the campaign will finally end.
Until then, Tenti AG is also supplying other Thurgau berry fruits. Alvez: "The remaining berries will arrive in stores starting in June. Apart from strawberries, raspberries are also very important within the Swiss trade."
For more information:
Sulzer Allee 50
Tel 0041 52 235 18 28
Fax 0041 52 235 18 20