Wonderful Brands bvba, a subsidiary of The Wonderful Company, and New Factor, the Italian expert in retail market nuts, have signed an exclusive agreement for the distribution of branded Wonderful® Pistachios and Almonds in Italy.
Wonderful® Pistachios is a leader in branded pistachios and has established a leading position in the fruit, vegetable and snacking departments of many European retailers.
New Factor is one of Italy’s leading and most innovative companies in the healthy nuts and dry fruits snack business, known for its vertically integrated production, selection and distribution of top quality Italian walnuts under its registered Mister Nut Noci di Romagna brand. Over the past 25 years, New Factor has made a name for itself developing the Italian retail market for pistachios, almonds, peanuts, cashews and other healthy nut and dry fruit snacks.
Based on their shared expertise, the new partnership will grow the Italian nut category and consumption of pistachios and almonds by offering a unique combination of premium quality products, effective distribution and a 360 degree consumer activation plan.
“As Italian consumers shift to healthier lifestyles with a focus on healthy snacking and a high affinity for nuts, both consumers and trade are eager to try California products,” said Tom Hazelof, Sr. Sales Director Retail EMEA, Wonderful Brands.
This exclusive collaboration starts immediately, with initiatives rolling out to the retail market and consumers over the coming weeks.
For more information:
Philip Vandaele
Wonderful Brands
Email: philip.vandaele@wonderful.com
www.wonderful.com