Xianfeng Fruit opened 10 new shops in Xi'an on April 18th, 2019. This is the first time Xianfeng Fruit has moved into northwest China, after opening 20 shops in Wuhan, and 10 shops in Zhengzhou, Tianjin, Nanjing, and Chengdu. Xianfeng Fruit entered the fruit market in northwest China with shops in Xi'an, and thus expanded their nationwide distribution of fresh fruit.
Xianfeng Fruit was established in 1997. The company currently has more than 1,650 shops in Jiangsu, Zhejiang, Shanghai, Anhui, Chongqing, Sichuan, Henan, Fujian, and Tianjin. The company includes 4 major brands: Xianfeng Fruit, Fruit Pier, Yang Fruit Store, and Fresh Fruit Pier. In the last two decades, Xianfeng Fruit has grown into a global company that specializes in innovative retail and automated, refrigerated distribution, and offers a B2B supply chain platform.