Lidl wants to strengthen its position in the Spanish retail market. The discount chain closed 2018 with sales in Spain increasing by 11.5%, although that is still way below from Mercadona's results.
The supermarket chain, known for its weekly discounts, devoted last year to carrying out its expansion plan. In the last three years, it has completed the opening of almost a hundred stores in Spain, with a global investment of more than 1,000 million Euro, according to a company statement.
As explained by Economía Digital, of those 1,000 million Euro, 320 million correspond to 2018, when more than 30 new stores were opened, bringing the total number to 580. By 2019, the company expects to open 30 new stores, in which it will invest more than 300 million Euro.
This growth plan has led to the creation of more than 4,000 new jobs in the last three years, 1,000 of them in 2018. Today, it has more than 14,000 workers in Spain, which entails a 40% increase. The company plans to create another 900 new jobs in 2019.
According to the latest data from Kantar, the fall of DIA created a vacuum in the market that has been filled by Mercadona and Lidl. Mercadona remains the leader, with a market share of almost 25% in 2018.