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Marco Rivoira:

"Ambrosia had good results in a complicated apple campaign"

Another commercial season has come to an end for the Ambrosia ™ apple, which has been able to find its own space for further development, even in a European apple campaign that was problematic.

"It's not an easy season for apples in general," said Marco Rivoira of the Piedmontese group of the same name, "but we were able to correctly manage the quality and availability of the Ambrosia ™ from the beginning, which allowed us to work our business calendar according to plan, guaranteeing that customers and consumers obtain the quality they expect."

"We'll end the season with the last scheduled deliveries to the main European countries that have constantly worked with Ambrosia ™, i.e. Italy, Spain, and Germany. These three countries have given us a good response allowing the good development of the variety, which was excellent in Spain, where it continues to grow, and Germany, which showed a great enthusiasm for the variety, with volumes in constant growth."

"For our part" - continued Fabio Zanesco, the commercial director of VI.P Val Venosta- "even the last merchandise is already calibrated and we are confirming the deliveries, so everything is as expected, both in terms of quantity and schedule. In addition to the markets mentioned by Marco Rivoira, we have achieved excellent results in the Middle East (both with Ambrosia ™ and with Gold Rosé®) and in Asia, where we have sent the volumes we planned with positive responses. In the coming weeks, therefore, we will also expend the latest availability and then we'll devote ourselves to planning the next campaign: our volumes will grow thanks to the entry into production of new plants, so we will certainly have work to do."

"From the marketing point of view," the two partners conclude, "we are thinking of the professional support we want to offer our customers / distributors, especially in terms of activities at the points of sale, because we believe they can be the key to bring Ambrosia ™ to the final consumer."

The promotional actions of the current campaign have allowed us to boost, through promotions in wholesalers, the product at trusted greengrocers. In addition, the promotions directed at final consumers have been quite an experience for them, because they have enjoyed the tastings of the product and the numerous gifts they get for purchasing it. In general terms, the consumer guarantees positive feedback and interacts with both promotions and social networks in an active way, which is why we must continue working on a line that guarantees customer loyalty, an increasing consumer base, through the marketing actions and, of course, quality work to obtain a good product.


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