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Eric Chartrain, Vice President & General Manager EMEA Packaging

"Cardboard packaging boosts fruit and vegetable sales"

The elimination of plastic containers seems to be one of the objectives of large European distribution chains in the medium and long term. The question is: what does the future of corrugated cardboard or wood packaging look like in view of the current "antiplastic" boom, as well as the raised awareness about environmental issues among consumers? 

"Corrugated cardboard packaging is made from renewable and fully recyclable resources, making it the most sustainable packaging option. It is an attractive option for fresh fruit and vegetable retailers because, according to various studies, cardboard packaging positively influences the purchasing behavior of consumers in the store, boosting fruit and vegetable sales," explains Eric Chartrain, Vice President & General Manager EMEA Packaging.

"Another benefit is that cardboard helps preserve the freshness, aroma, appearance and taste of fruit for longer than plastic, which significantly increases the shelf life of the product. Therefore, the future of cardboard packaging seems promising," he says. "International Paper is at the forefront in this area, and together with DeJong Verpakking, it has recently launched Husk™, a joint marketing initiative to be able to offer a good range of cardboard packaging options and other services for pan-European retailers."

"The acquisition of Envases Grau strengthens our position in the fresh fruit and vegetables sector"
International Paper recorded net sales totaling 23,000 million dollars in 2018, with approximately 70% of this coming from the global packaging business. EMEA accounts for more than 10% of the net sales of packaging products from this company, which was recently acquired by the Valencian firm Envases Grau; a manufacturer of cardboard and wood packaging for fruit and vegetables.

"Corrugated cardboard packaging is a key business for International Paper, and the acquisition of Envases Grau is part of the company's strategy to gain advantageous positions in attractive markets," says Eric Chartrain.

"Envases Grau has a well-positioned business, known for its excellent service and quality products, and we have been working successfully together for almost 30 years. In that time, International Paper has been the exclusive supplier of corrugated board to Envases Grau. This acquisition brings an excellent addition to our current network of factories and will make it easier for us to increase our business in Valencia, and thus strengthen our position in the fresh fruit and vegetable sector. Working in partnership with our plant in Gandía, we are offering a more efficient service to fruit and vegetable customers, with an even better selection of high quality products and services," says Chartrain.

Since Envases Grau is now part of International Paper,
"Envases Grau customers will continue to enjoy the same quality products and services as before, but they will also be able to benefit from the infrastructure and support of one of the most highly rated and sustainable packaging companies in the world." Envases Grau will now have access to the extensive experience and knowledge at global level of International Paper. Moreover, the local staff team will benefit from more opportunities for training and career development," concludes Eric Chartrain.

For more information:
Envases Grau
Ctra. Tavernes - Lliria, PK3.
46760 Tavernes de la Valldigna. Valencia. Spain
T:+34 962 824 004

International Paper

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