Pagoda organized a news conference in Beijing on April 16th for the "Pagoda Fresh Produce Market Strategy". They officially announced their plan to advance in the Chinese fresh produce market. They also introduced their unique fresh produce platform "Pagoda Enjoy", which includes the "Enjoy Shopping Center" and the "Enjoy Members Club".
The release of Pagoda Enjoy is on the one hand a response to consumer demand, and at the same time part of Pagoda's "Three Changes". Yu Huiyong, founder and chairman of Pagoda, stated during the news conference that "Pagoda is changing from a management focused on products to a management focused on customers, from shops to platforms, and from a fruit supply company to a company group supported by advanced technology and financial investment."