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Organic sales Switzerland:

Classic retailers maintain high market share at Bio-O & G

Between 2016 and 2018, sales of organic products increased in the fruit and vegetable trade. In this growth market, the classic retail trade, especially Coop and Migros, achieved a market share of 82% (vegetables) and 85% (fruits). Discounters, retailers and other sales channels have not been able to expand their market share between 2016 and 2018. This is reported by the Swiss Confederation in its monthly report.

The traditional retail trade lost 0.7 percentage points of the market share of organic vegetables in 2018 compared to the previous year and is therefore slightly above the value of 2016. Regarding the market share of organic fruits, the classic retail trade has recorded steady growth in recent years the consequence is the end of 2018 by almost 2 percentage points above the value of 2016. The 25th anniversary of Coop's organic brand Naturaplan, which was advertised accordingly and is responsible for part of the increase, coincides with the period described.

High market shares of retailers and other channels
The specialized trade and other sales channels achieved a market share of 9.2% for vegetables and 7.3% for fruits in the organic segment in 2018. They are thus significantly stronger in the organic segment than in the overall market. A closer analysis shows that these sales channels specialize in a specific product range. In 2018, for example, they achieved particularly high market shares of 21% and 18% for organic stone and kernel fruit, while the market share for organic bananas was low at 2%.

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