Yusuf Khalid Al Khulaifi, Director of Agriculture Affairs Department at the Ministry of Municipality and Environment (MME), has said that ‘Qatar Farms Program’ has emerged as the largest platform for marketing local vegetables by selling over 4,000 tons of vegetables in the last five months.
The program was launched last year by the Ministry of Municipality and Environment, in cooperation with the Ministry of Commerce and Industry
“Under the initiative, fresh vegetables from 140 local farms are being showcased at a number of major commercial outlets like Lulu Hypermarkets, Family Food Center (FFC), Carrefour and many more,” Yusuf Khalid Al Khulaifi said recently.
Another initiative of the Ministry of Municipality and Environment, ‘Premium Qatar Farms Program’ is running parallel at major commercial outlets, offering certified premium local vegetables in boxes.
Al Khulaifi said that under Qatar Farms Program the vegetables are being showcased in loose form, giving option to the customers to buy as much as they want. “Qatar Farms Program helped market a total of 4,750 tons of local vegetables since its launch last year,” he said, adding that program ran during March and April 2018 on experimental basis and was implemented in December 2018. He said that the study period includes March, April and December 2018 and January, February 2019.
Premium quality local vegetables also attracted big number of customers. Under ‘Premium Qatar Farms Program’ over 3,740 tons of premium quality vegetables were sold out at the outlets from December 2016 to February 2019, according to data released by the Ministry of Municipality and Environment.