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Benin: Organic products become more and more popular with consumers

The organic market has been growing steadily in recent years. From organic spices to organic vegetables and fruit juices, it is difficult not to notice the growth of the sector.

In Benin, organic food was for a long time reserved for the urban elites. But today, they have become democratized with the arrival of younger entrepreneurs. “I produce organic vegetables. At first, it was not paying off, but today, I cannot even cover the demands of my clients. I deliver more than 40,000 West African CFA francs [70 USD] worth of products per week,” explains Jeanne Noussihoun, a young entrepreneur who has been investing for three years in the production and distribution of organic vegetables.

The remarkable vitality of the organic shelves, and the more than comfortable margins on the sale of organic products are very attractive. Food supermarkets are also getting involved. They have even been regaining leadership in recent months thanks to the 100% organic concepts. “Organic products have the advantage of being picked locally and shipped without additives. The future of retailers specialized in organic products could thus coincide more and more with the sale of local products,” explains Crespo Fadé, another young entrepreneur.


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