Now only apples grown in the Krasnodar Territory can be called “Kuban apples”. Rospatent has registered a new geographical name - “Kuban apples”.
The first legal owner of the geographical name was Gamma Plus, an enterprise of the Gulkevichsky district, - said the head of the region Veniamin Kondratiev. He also expressed confidence that in the near future other gardeners of the region will join this process.
This is only the beginning of a great job of protecting Kuban manufacturers. In the near future, we plan to register two more brands - Krasnodar Strawberry and Kuban Early Potatoes. Thus, we want to protect our manufacturers from fakes. After all, for consumers, “Kuban” is a synonym for high-quality and tastiness. And this image must be maintained, this is our competitive advantage,” concluded Benjamin Kondratiev.