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Targeting apples and hops

US: CropLogic to open two new sales zones

Global agricultural technology group CropLogic Ltd has announced that its Washington State operations are underway this season with the first CropLogic realTime site set up and providing real-time data.

RealTime monitors and tracks key crop metrics, such as soil moisture and irrigation, and converts observations into data 24/7. This information is then collated in a concise and accurate form providing growers with the data required to make informed decisions regarding agricultural practices, a key factor in optimising the size and quality of harvests, as well as reducing costs. Two new sales zones will be established, to target apple and hops growers.

CropLogic’s Washington State operations are located in the midst of the highly productive Columbia Basin, Washington State. Washington State has some of the most productive growers in the US with yields double the national average in some crops and the largest producing state of other crops such as apples and hops.

CropLogic realTime was launched in Washington State in 2017 in collaboration with a leading local agronomy services company which subsequently joined the CropLogic group of companies.

CropLogic chief executive James Cooper-Jones highlighted the strong sales growth and scope for further expansion in saying, “Orders for CropLogic realTime have exceeded management’s expectations and represent a 50% increase on orders in the 2018 season. CropLogic will also open two new sales zones, one to the north and one to the west to gain market share in other key crops in Washington State, including apples and hops, in addition to the row crop (potato, onion, carrots) industry in this region, which is in keeping with the group’s growth strategy.”

Tapping into industry growth
The company is no newcomer when it comes to apples and hops as its realTime technology was trialled with growers of the crops in the 2018 season after providing agronomy services for a period of time. Washington State is the largest apple producing state in the US with the industry valued at approximately US$2.4 billion.


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