On the organic fruit and vegetable shelves in supermarkets, cellophane is king. Most organic fruits and vegetables are only sold wrapped in plastic, while the conventional equivalents are offered in bulk. This is due to the obligation to distinguish the two in supermarkets. According to the European specifications for organic agriculture: a product must be traceable from the seed to the plate.
There are a few alternatives to cellophane to fight this problem, but they remain rather anecdotal. For example, supermarkets use a laser to mark some products like zucchinis. But it is not possible for fruits and vegetables with a hard skin.
Some supermarkets are now looking at an “organic corner”, a sort of organic fruit and vegetable shop within the supermarket.