Livinda, the Premium apples brand of the Nufri Group, has announced its first measure to eliminate one-use plastics in its brand, discarding the polypropylene alveoli and replacing them with cellulose alveoli made with recycled paper and cardboard, which are 100% recyclable, in the 50x30x9,5 boxes: Livinda Pure Premium (green) and Livinda (orange).
The alveoli are a component of the packaging that correspond to a surface molded with shapes to fit the fruit, which allows the presentation and protection the fruits in an orderly manner.
Igansi Argiles, the director of production and marketing of the Nufri Group and responsible for the Livinda brand, stated: "We are fully aware of the serious problem that the continuous use of single-use plastics represents for the entire planet, as it causes the contamination of our natural resources and, if we do not take care of them, they won't be productive in the coming years. Thus, we are committed to taking efficient measures that reduce our plastic footprint, with tests and research in new packaging that allows us to be more sustainable."
The decision will mean a reduction of 13.975 Kg of annual plastic, which is part of the company's commitment to have production and conservation processes that moderate their impact on the environment. These include the use and management of natural resources, the optimization of energy, betting on sustainable production, investing in different forms of energy production: solar, via cogeneration, from biomass and hydraulics, which are marketed as certified green energy and have a high efficiency. Sustainability is not just a philosophy for Nutri, it is a conviction.
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Mercè Gomà Calvo
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