How can mangoes and avocados be given more added value? How can an already consolidated brand be given more visibility in the market? Such questions were raised by Sigfrido SLU, a Malaga-based producer, importer and exporter of mangoes and avocados, and by the Valencia-based Cansafresc, which joined forces to organize the 2nd Fruit Fusion Conference at the Mercovasa wholesale market in Valencia. Innovative recipes made with these subtropical fruits will be prepared at the event.
This "showcooking", which will be held on Thursday, April 11, will allow visitors to taste signature recipes, such as "avocado cannelloni with salmon tartar", "sweet and sour pork taco with mango foam" or "avocado millefeuille with goat cheese and tapenade."
"We want buyers coming to the market to see a group of chefs preparing these mango and avocado recipes, and to be able to taste them. Although it is not easy to organize, we want to do something different, instead of the traditional tastings of sliced fruit. We want to show the high versatility of mangoes and avocados," explains Sigfrido Molina, Manager of Sigfrido SLU.
For its part, Cansafresh has been distributing the Sigfrido Ready to Eat, Chispita and Retamosa brands for years. "Customers already know the product and recognize these brands, which are the most popular in the mango and avocado market. With these tastings, we will promote brand loyalty and remind our customers that Sigfrido is a leading name," says Francisco ChardÃ, manager of this Valencian company.
"We already took the first step two years ago with the development of the first avocado paella, which was quite successful; so much so, that we showcased it at the International Fruit Attraction fair. If this event and these recipes are successful, we will take them to more places as well," says Sigfrido Molina.
For more information:
Sigfrido Molina
Sigfrido, S.L.U.
T: +34 951 919 944
sigfrido@sigfridofruit.com
www.sigfridofruit.com