Sipo started selling a few typical spring vegetables such as saltwort, radishes and herbs under the Verdure di Romagna brand. The volumes of traditional winter vegetables are diminishing, leaving room for spring vegetables.
"We are currently processing local saltwort grown in greenhouses, as the one in open fields will become available in a few days' time. We package it in 300 gram trays under the Verdure di Romagna brand, which is dedicated to local productions. Only a few hours pass between harvesting and packaging, so the produce is really fresh," explains Elisa Monticelli from the Sipo sales office.
Radishes are placed in an eco-friendly cardboard tray. "We are doubling radish volumes this year, as demand is increasing," explains company manager Massimiliano Ceccarini.
Sales channels are mostly the Italian retail chain and a few foreign chains. We also supply various wholesalers directly.
Elisa Monticelli e Francesco Antonini
As for celery, "we are going from the Puglia to the Fondi production. There is little produce available, but the retail chain requires the same volumes. Prices are more than double those during normal periods, but buyers seem to not to want to keep these produce shortage periods into consideration."