The fresh food market is fast becoming a battleground as brands vie for consumer attention for their freshly picked produce. However, if you want to optimize your fresh food, putting your brand ahead of the competition, Alex Jones from Kendon Packaging has put together a few tips.
“With more time-poor consumers hitting the aisles, it’s essential for food producers to cater for this market through clear-cut packaging - detailing exactly what’s inside the wrapper, according to Alex Jones. “Certainly, for on-the-go foods, a key design element to entice shoppers is to provide all the information they need to make a quick purchase with minimal effort.”
Gluten-free and vegan-friendly logos and highlighting 100% natural ingredients, identify core selling points consumers need to know. Clear, unfussy packaging can also help position the product as genuine and trustworthy - increasing brand loyalty.
Photo by Kate Trysh on Unsplash
“With the emphasis on organic and freshly prepared food, it goes without saying that you should embrace the ‘green’ ethos with your food presentation where possible. Not least it’s better for the planet, but it’s a highly effective selling point for health and eco-conscious shoppers, too.
Streamline packaging by removing wasteful or environmentally damaging packaging solutions in favor of greener alternatives - however, always have an eye on retaining food freshness.”
Dare to be different
While there’s an argument that fresh food should simply sell itself, there’s definitely scope to make food do more on the shelves, attracting customers with eye-catching packaging.
“Swap out the standard clear film for a more colorful branded wrap or opt for an innovative design concept that differentiates your food from others on the market. Think Covent Garden Fresh Bowl soups that took the cold soups market by storm when they launched a few years ago - a winning combination of innovative design, fresh, nutritious ingredients and some colorful packaging shoppers can’t resist.”
Cater for convenience
As with no-nonsense packaging, many consumers are looking for convenience with their food choice. Tap into this market with food produce and packaging that highlights convenience - be that on-the-go or at home.
“From single-serve fresh fruits and salads to all-in-one ready meals that favor fresh ingredients already prepped and portioned for quick and easy cooking, make your packaging and produce a go-to choice for convenient, yet nutritional eating.
Photo by Masaaki Komori on Unsplash
Whether you’re selling fresh fruit and vegetables or nutritious pre-prepared ready meals, we hope you’ll find plenty of food for thought on how you can accentuate food freshness with smart packaging design.”
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