Spring in the northern hemisphere is a transition period for Chilean fruit, as some fruit seasons are ending and others are just beginning. However, the Chilean Fresh Fruit Association (CFFA) of North America, based in San Carlos, California, is as busy as ever.
Grapes are a case in point, stated Karen Brux, the Marketing Director of CFFA North America; at this time of the season the table grape market belongs to Chile, which will have promotional volumes until April.
She also stated that Chile had sent more than 26 million boxes of table grapes to the United States until March 17, and that there still were more on the way.
Peach and nectarine volumes are shrinking but there still are strong volumes of plums that were sent in mid-March, which will lead to promotional volumes in April of Chilean stone fruits.
"I work in promotion, but I'm also a consumer, and my experience with Chilean plums this year has been fantastic," said Brux, adding that the plums were incredibly juicy, sweet, and tasty.
The director of CFFA asked the retailers that do not sell Chilean plums, or sell them but don't promote them, what they were waiting. Adding that retailers were not taking advantage of this fruit, and were losing an opportunity.
Retailers should also pay attention to the kiwi, she added. The Chilean kiwi has been in the market for many years, but this year, for the first time, the Chilean Kiwi Committee will be carrying out promotional activities in the United States.
"Chile will begin shipping in April, and our promotions will start at the end of May. We will be implementing promotions with retailers that are committed to promoting the category. Chile grows excellent kiwis, so we are pleased to present consumers with a product that has a fabulous flavor, great health and nutrition contributions, and that can be adapted to many preparations, which we'll show through videos of simple, tasty, and healthy recipes."
Source: SimFRUIT according to Produce News