The Chilean export fruit industry, grouped under the Fruits From Chile brand, is getting ready to participate in the Conference and Trade Fair of the CPMA (Canadian Produce Marketing Association), where it will showcase the best of its export offer, and its representatives will have the opportunity to meet with partners to discuss this export season and promotional opportunities.
North America (Canada and the United States) is the main destination for Chilean fruits in terms of volume. In this context the presence of the sector in this activity is important.
"Our message is that Chile is the place where you can find all fresh products," said Karen Brux, the Marketing Director of the Chilean Fresh Fruit Association (CFFA) of North America. "Chile produces cherries, blueberries, table grapes, and stone fruits during the winter months, and kiwis and citrus fruits in spring, summer, and fall. There, people can find a supply of all their favorite fruits," she stated, adding that Fruits from Chile works with importers, wholesalers, and retailers to boost sales of these Chilean products.
"We support all major retail chains in Canada and also wholesale markets, such as the Ontario Food Terminal, which plays a very important role in reaching thousands of independent retailers, from Asian chains to Italian grocery stores. We work with several wholesale markets to reach this wide range of retailers, providing marketing support, in the required language, be it Chinese or French, among others. We have also found great opportunities to work with nutritionists and dietitians from retail chains in Canada to let know consumers about the health and nutrition contributions of Chilean fruits," added Brux. And, although the season has just ended for some Chilean fruits, Chile has many more to come; in this framework the Chilean sector is preparing to mark its presence at the CPMA, in stand # 1521, where visitors will be received by Susanne Bertolas of the CFFA in Toronto, and Monserrat Valenzuela, the Manager of the Chilean Citrus Committee.
"The annual CPMA Convention is the perfect setting for us to connect with our Canadian partners. Since the Convention takes place at the end of our table grapes, blueberries, and stone fruits season, it offers the perfect platform to review promotional programs and to end the season. It also allows us to present the Chilean citrus season, which begins in May, as well as to launch plans for the promotions of mandarins, Navels and lemons," said the representative of the CFFA, who added that, along with participating in the fair with Chilean exporters, they were also organizing a tour of the Canadian market and meetings with key buyers for them.
"The Chilean citrus season begins in May and lasts until October. Chile is the main source of citrus fruits in the southern hemisphere, with volumes that grow year after year, so we are very happy to meet with all of our Canadian partners and start talking about the programs for the new season of Citrus from Chile," Brux said. She also stated that they would launch their new Facebook page (Fruits From Chile Canada) during their participation in the CPMA. "We decided to have a separate Facebook presence in Canada so we can be more specific with messages in both English and French," she added.
Finally, Mrs Brux stressed that Fruits From Chile is increasing its presence in social networks in Canada.
"We have partnered with people that have social influence in Canada, and we have sponsored everything from a marathon to a hockey association, promoting the fruit as a healthy snack," Karen stated.
Fruits from Chile will participate a the CPMA from April 2nd to the 4th, and will be located at stand #1521 of the Montreal Conference Center.