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Morten Hansen to keynote United Fresh

Morten Hansen will set the stage for this year’s United Fresh Convention & Expo as keynote speaker during the United Fresh Breakfast General Session, Tuesday, June 11 at McCormick Place in Chicago.

Hansen’s book Great at Work is based on his study of 5,000 employees, showing how top performers do less, work better and achieve more. United Fresh said all attendees at the general session will receive a copy of this bestseller.

Hansen also is the co-author with Jim Collins of the book Great by Choice on how businesses can thrive in uncertainty. He also is the author of Collaboration describing how managers can overcome silos in a company and create real value from working across the organization.

“Rarely have we had a chance to interact so directly with someone with the business and management insights that Morten brings,” said Greg Corrigan, Senior Director of Produce & Floral, Raley’s Family of Fine Stores, and United Fresh 2019 Convention Committee Chairman.

Hansen is professor of management at the University of California, Berkeley. He has a PhD from Stanford Business School, where he was a Fulbright scholar, is a former professor at Harvard University, and was a senior manager at the Boston Consulting Group where he advised corporate clients worldwide.

“United Fresh is seeking questions from industry members that they would like Hansen to specifically address for the produce industry,” said United Fresh President & CEO Tom Stenzel. “I can’t wait for his address and interaction with our members!”

To join Morten Hansen for this session, attendees must have an All Access Package for United Fresh 2019 Convention & Expo, June 10-12. Attendees will enjoy three days of networking, B2B partner meetings, education and energy packed into Chicago’s McCormick Place Convention Center.

For more information:
Mary Coppola
United Fresh Produce Association
Ph: +1 (202) 303-3425

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