A great many Chinese consumers do not like either the appearance or the flavor of avocados, yet this has not stopped the Latin American fruit from becoming a popular retail product in the Chinese market. The import volume of avocados is rapidly growing, but what exactly is the reason for this development?
The growing popularity of avocados is clear from import data. China only imported 2 tons of avocados in 2010, but imported more than 32,100 tons of avocados in 2017. The import volume increased by 16 thousand times in 7 years.
Custom tariff policy is beneficial, and volumes increased
The Chinese import tariff for agricultural products is gradually being loosened, and the tariff on many imported fruits went down from 40% to 10%. The import volume of avocados then gradually began to grow in a stable fashion. Peru and Chile then obtained permission in 2014 and 2015 to export avocados to China under a zero-tariff agreement. The avocado market then rapidly developed.
E-commerce traders improved marketing
The avocado has become a star among imported fruits as both the import volume and the consumption volume continue to grow. But, are there other reasons in addition to the zero-tariff policy. The avocado entered the market around the same time as e-commerce trade began to flourish. Many online traders participated in the great marketing strategy for avocados. Online exposure quickly turned the avocado in a "trending product", and the import volume increased as a result.
Source: cnr.cn