A great number of orange varieties are currently on the market and many different orange production areas are in the middle of their supply season. Comparatively speaking, the Orah mandarins and Baba tangerines are the most popular varieties in the citrus market. Traders are also quite happy with the market conditions for imported oranges.
Don Lu, the International Commerce Manager of Shenzhen Yuanxing Fruit Co., Ltd. commented on the citrus market: "Shenzhen Yuanxing Fruit is a large-scale international fruit company specialized in fruit plantation, packaging, and trade. We supply the market with a great variety of fruits. Oranges imported from the US are just one example of the products we offer. We have imported oranges from the US for many years now, but we made a stricter selection this production season in terms of product variety and brand."
" We are very honored to import Royal Rhino (Sunkist) Lane Late Navel oranges for the first time this year. The Sunkist Royal Rhino Lane Late Navel orange is at the very top of the premium fruit market. There is great support for this brand because the oranges are carefully and strictly selected for product quality. Furthermore, our wide range of marketing and retail channels, as well as our specialized and highly effective promotional methods, guarantee that this brand will quickly become well-known in the Chinese market. We are very optimistic about the first shipment of Lane Late Navel oranges that is about to enter the market, because the volume is small and the oranges are exquisite."
The fruit market is affected by the Sino-US trade war, and the higher tariffs aimed at US oranges, among other products, is still in place, but Chinese market demand for US oranges continues unhindered. However, the influence of the Sino-US trade war is clearly visible in the value of Chinese import from the US.
"The overall import volume of US products declined by 30% this year in comparison with previous years. This is without a doubt the result of higher customs tariffs on US products imported to China. However, ignoring the customs tariffs for now, we have complete faith in our oranges. First, the quality of US oranges is great. Second, we believe that the Royal Rhino brand is quite strong. Therefore, even though the product variety in the orange market is huge, our oranges will certainly stand out among the crowd. We will sell our Royal Rhino brand Lane Late Navel oranges throughout south China in the markets of Hong Kong, Shenzhen, and Guangzhou, and we are in the process of planning supply to markets in Shanghai and Beijing."
"Other imported oranges currently on the market mainly come from Egypt, with additional supply from Spain. Their quality is not uniform. We have spent several years building up the Sunfare brand of Egyptian oranges. Their product quality is exceptional and the brand has a great reputation. It is one of the top-grade orange brands in the market and therefore has strong competitive advantage.
Another aspect that requires attention is the size of domestic orange supply, which is enormous. Looking at the price, US oranges are most expensive, followed by Egyptian oranges at more or less the same level as Chinese oranges. Even though Chinese oranges taste somewhat better, their level of commodification is not as high."
Shenzhen Yuanxing was established in 1986. It is one of the leading companies in the Chinese agricultural industry and in the fruit distribution industry. Shenzhen Yuanxing employees continue to work hard "to provide top-quality fruit from all over the globe, and guide consumers to a healthy lifestyle".
Shenzhen Yuanxing is one of the globalized key companies in the fruit production and supply chain industry. The company maintains close cooperation with top-quality fruit suppliers and clients in more than 30 countries worldwide. Shenzhen Yuanxing provides consumers with more than 200 thousand tons of top-quality fruit products per year. It is one of the major players in the Chinese fruit market.
Contact information:
Company website: www.yumsun.com
International sales e-mail address: international@yumsun.com