Migros Basel records sales growth

Core business sales of Migros Basel grew by 1.9 percent in 2018, with inflation up by 1.1 percent. Despite difficult general conditions, market shares were gained again. With a constant customer frequency, the average shopping cart of the clientele has increased.

More from the region
In order to meet the continuing increase in demand for regional products, Migros Basel expanded the offer 'from the region. For the region'. Even value-added ranges were even more in demand among customers than in the previous year. For example there are the 'fresh & handmade' products, which are patisserie, bread and baked goods, which are freshly made on-site in the store, or the ultra-fresh convenience range 'Daily' and the large organic assortment.

The changing customer needs have been met, with the expansion of the Subito locations and PickMup stations, as well as the introduction of order terminals, which allow customers to order specialty products directly from Migros' stores.

For more information: www.migros.ch