Italian red oranges Tarocco and Moro have arrived by sea from Italy into China. In Ningbo, Zhejiang, an inaugural ceremony will be held on March 23th and on March 28th in Shanghai, in Dahua, at Jinxiu DongJiao Industrial Park, the blood oranges will be the attraction during a business event organized with the aim to get them known and spread in the markets. Salvo Laudani and Sara Grasso, manager of the Italian pioneer company Oranfrizer, that made the first export of red oranges to China, will attend the event together with Ludovica Murazzani of the Italian General Consulate in Shanghai, Massimiliano Tremiterra, director of the ICE Office in Shanghai, Mao Hong Ming of Ningbo Texstar Trading & Industry co Ltd, the Chinese importer who is already introducing Italian oranges to China.
"Italy boasts a worldwide fame for our high quality production, the blood orange is part of this precious food heritage - affirms Nello Alba, CEO of Oranfrizer - we preserve the cultivation in Sicily, where thanks to the microclimate and rich soils, we harvest excellent blood oranges in color, taste and organoleptic features. For more than 50 years we have been working to enhance and distribution of blood orange both in Italy and abroad, with its distinctive, unique and inimitable characteristics, immediately appreciated where unfamiliar. Through this first Chinese market trial we exported the varieties of pigmented oranges Tarocco and Moro. We will continue to invest in agriculture and innovation in our Sicilian crops, creating new conditions and development opportunities for the future, increasing the occasions and consumption habits, both in Italy and beyond the European borders,. Because unique specialties like Italian blood orange deserve to be known all over the world.”
"The entry of Italian oranges to the Chinese market - explains Ludovica Murazzani of the Italian General Consulate in Shanghai - is a success achieved through specific negotiations conducted by the Italian government with the competent Chinese authorities, with the dual aim of supporting the Italian economy and our producers and at the same time to satisfy the Chinese demand for healthy, safe and evident quality food products. Therefore we attribute very high importance to the arrival of the first containers from Italy to China, in the context of the growing trade interchange between the two countries, which registered record in 2018 with a very rapid growth of the agri-food sector in China“:
"We are very pleased to be able to celebrate the arrival in China of one of the symbolic products of Italian agriculture - says Massimiliano Tremiterra, director of the ICE Office in Shanghai - the blood oranges cultivated in Sicily contain the best virtues of the products of our land, they are very good and healthy. We will increase our efforts to make this product known to Chinese consumers by presenting immediately many promotional activities that ICE Agency organizes every year in China to support Italian agri-food products. "
"It is a great thrill to know that oranges arrived in good condition, without any particular quality problems and that the customer is happy - says Sara Grasso Export Manager of Oranfrizer - I do not hide the fact that we have been a bit anxious about the long transit time they have faced, stressed by cold treatment, but with joy and great satisfaction we learn that the fruit has passed the checks of Chinese customs inspectors. We did a great job choosing the right clones and carefully selecting the goods during the packing. Now we will focus on business and on the sales planning, cooperating with our Chinese partner, in order to launch properly the blood oranges in this large market ".
"Introducing our blood orange in the People's Republic of China - underlines Salvo Laudani, Marketing Manager of Oranfrizer - for us represents a matter of pride and great effort. For this reason we are investing in information and communication activities, in accord and with the support of Italian institutional representatives in China. The way to gain market share will be long; but we are sure that the distinctiveness of these oranges and their healthiness will help them to strike at the hearts of Chinese operators and consumers ".
Tarocco blood orange is the richest in Vitamin C, the taste of the pulp is particularly balanced, unique by the harmonious contrast between the sugar and the acidity content. The other variety exported by Oranfrizer in China is called Moro, it is the first variety to be pigmented among the red oranges, it has a strong red-fleshed pulp due to the strong amount in anthocyanins. Both varieties are a natural source of antioxidants, one or two of these fruits are enough to satisfy the daily content requirement of Vitamin C. The oranges exported from Oranfrizer to China come from the Catania Plain, on the slopes of the Etna volcano, where by nature the red oranges find the best pedoclimatic conditions to ripen. More meetings will follow in China to spread knowledge and interest towards made in Italy citrus fruits in this new market.
For more information:
Egle Zapparrata
Tel +39 095 7937111
ufficiostampa@oranfrizer.it
www.oranfrizer.it