Tasmanian vegetable grower and producer Harvest Moon says it is struggling to keep up with demand for its Snackables packaged carrots and is exploring other growing opportunities to feed the hungry snacking market.
Harvest Moon’s agricultural director Mark Kable says the little carrots, being harvested in Forth in the State’s northwest, are not baby carrots but have been purpose-bred to be small with a high sugar content: “They are doing really well and their popularity has taken us a bit by surprise.”
The carrots were bred from Dutch genetics at the request of Harris Farm Markets in Sydney. The product is also being sold in other independent grocers such as Hill St in Tasmania.
“Harris Farm Markets just love Tasmanian produce and a back to school promotion in Sydney saw demand increase to the point we are struggling to keep up,” Kable said.
Harvest Moon is now looking to grow other “snackable’ vegetables such as purpose-bred beans and to produce dips to accompany them.
Themercury.com.au further quoted Kable as saying: “We have bean trials in the ground now. The snacking category of produce is growing at the rate of knots and is providing us with an opportunity to get into niche products.”