"The lime market has not been easy over the past few months. Prices were under considerable pressure. Fortunately, however, demand is increasing again. FMI is still moving ahead," says Peter Bouman.
Toro Verde is the latest exclusive house brand Fruit Market International (FMI) has developed. They have done so in partnership with Supracitrus from Brazil. This is in addition to the well-known Royal Fresh brand.
Rene en Peter Bouman has been working with these producers for many years. The limes from the Itajobi region in the São Paulo province are well-known for their good quality.
Toro Verde
"People appreciate our new label, Toro Verde. Clients like the catchy look of the grass green limes in this fire engine red box," says Peter. Toro Verde is supplied in the same high-quality packaging as the Royal Fresh.
These exclusive, bright-colored boxes are now available in a striking red variety. The name, Toro Verde, means 'green bull'. It is a nod to the well-known energy drink. Although, lime juice is, of course, a much healthier energizer.
Click here for the story behind Toro Verde
For more information:
FMI
18A Bijdorp-Oost
2992 LA Barendrecht, The Netherlands
Tel: +31 (0) 180 745 300
info@fmibv.nl
www.fmibv.nl