Mango: a now mature market

The reasons behind the mediocre season for the mango from Peru are manifold. According to Geoffroy Bienaimé, CEO of PSL France, there are too many operators on the European market today. In recent years, the figures generated by the sector have been quite interesting, which automatically raised interest. Many operators therefore increased the product’s presence on the sales market, sometimes without optimized coordination. As a global operator on the properly orchestrated channels, Geoffroy Bienaimé considers that there is a regression today in terms of results in the mango sector.

Peru: an extended campaign
Geoffroy Bienaimé observes that, for a few years now, the Peruvian campaign has been increasing in length. It used to end at the end of January, but Peru manages to prolong its campaign by a month to a month and a half. As for the mango from Mexico, the campaign also begins earlier than it used to. All of this leaves less room for Africa to be present on the market, “not to mention that the African mango is less interesting in terms of taste.”

A stabilized demand
The demand seems to stabilize today after years of growth, thanks especially to the development of the air-shipped mangoes. According to Geoffroy Bienaimé, the consumer had a hard time finding tasteful mangoes. Importing by boat does not always give a satisfactory product in terms of taste. Some were therefore willing to pay a little more in order to consume air-shipped mangoes. This led to a strong global progression of the market over the past 20 years.

A mature market
According to the professional, there will always be a need for this type of product, because these are annualized markets for the supply. Moreover, there are few fruits with high sugar levels in Europe during the off-season. And the post-summer season full of sweet fruits like pears, apples and citrus fruits, the consumer is delighted to be able to enjoy such a fresh and interestingly tasty fruit. Therefore, there will always be a market for the mango, a fruit which is known and interesting for the consumer. “We can assume that the market will at least stabilize on the same consumption volume, or even progress slightly. But we have progressed beyond the strong growth of this product on the market, which is now mature.”

For more information: 
PSL France
19 Rue de Toulouse
94642 Rungis Cedex
Phone: +33 1 49 790 940 
Mobile: +33 6 30 793 746 
geoffroy@pslfrance.fr  


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