Often praised as "strawberry nobility", the white strawberry has become a trending product in this year's fruit market. The white strawberry was particularly popular with consumers during the holiday period. The white strawberry is not commonly seen in fruit markets and younger generations in particular were willing to spend a lot of money to taste this novelty. Furthermore, female customers in particular were drawn to the exquisite appearance of the white strawberry.
The sales volume of white strawberries in Hema significantly increased during Valentine's Day and International Women's Day. The sales volume during Valentine's Day was five times the normal sales volume. Even though white strawberries are twice as expensive than red strawberries, consumers paid less attention to this price difference during the holidays.
The white strawberry was introduced from Japan, where it is a popular, delicate fruit. The price is considerable. Small white strawberries in Japan sell for tens of yuan [1.49 USD] per piece. Chinese farmers have recently begun to cultivate and produce the white strawberry for the domestic market. The production volume is relatively small, and the production per hectare is only around 60% of the regular production volume of red strawberries. The white strawberry is also slow to mature.