Five Andalusian citrus companies have held a meeting with 54 Chinese export firms to promote the sale of oranges in that Asian market. It is the result of a commercial mission organized through Extenda-Andalusian Agency for Foreign Promotion by the Andalusian Council of Presidency, Public Administration and the Interior. The mission, carried out in partnership with Asociafruit, has been held this week in the cities of Shanghai and Guangzhou.
This action aims, on the one hand, to promote Spain as a producer of quality oranges and on the other hand, to give Andalusian orange sales a boost in the Chinese market.
In the first day of the meeting, the Andalusian delegation had the opportunity to visit the Shanghai Huizhan Fruit and Vegetable Market, where a presentation was held by the fruit association of Shanghai (import fruits committee).
For its part, Extenda organized a short presentation with the screening of a video and the participation of Alfonso Noriega, Economic and Commercial Advisor of the Embassy of Spain in Shanghai, and Gong Chunmei, Secretary General of the Association of Importers of the Huizhan Market. Also, Asociafruit organized an exhibition about the Andalusian citrus sector.
In the last day of the mission, in Guangzhou, the plan was a repeat of Shanghai's schedule, with a visit to the Jiangnan market and speeches from the market administration entity and its association of importers. Also planned was the participation of Carlos Tórtola, Economic and Commercial Counselor of the Embassy of Spain in Guangzhou, and Guan Zhiqian, Vice President of the Jiangnan Market.
Also in the program was a new presentation from Asociafruit about the Andalusian citrus sector and bilateral meetings between companies from Andalusia and importers from Guangzhou.
The participating Andalusian companies come from Cordoba (SAT Guadex) and Seville (Foasat, Iberhanse, Alg Natur Green and Sat Síntesis). The organization of this action by Extenda will be co-financed with funds from the European Union through the ERDF OP of Andalusia 2014-2020.
Although there has been a protocol with China for the export of Spanish citrus since 2005, Andalusia started trading in 2015, with 383,000 Euro in sales, rising to 1.5 million Euro in 2016 and more than quadrupling that figure in 2017, with 6.9 million. Lastly, in 2018, this figure increased to 7.4 million Euro; 8.2% more than in 2017.
Andalusia has become the second largest exporting region, with 25.9% of the national sales. It is second only to the Region of Valencia, with its 19.4 million Euro in sales. Also, China is currently the tenth biggest destination for Andalusian citrus, with 2.6% of the total. That ranking is topped prominently by Germany (77 million) and France (64 million).
According to the data from Extenda, Seville is the leader in terms of sales, with 5.2 million Euro (70% of the total), followed by Cordoba (2.1 million), with 29.1% of the total and a 437% increase in sales, more than quintupling its figure for 2017. Navel sweet oranges (7.2 million Euro) account for 97% of the total, while mandarins (118,000 Euro) only represent 1.6%. The Andalusian citrus sales to China were made by a total of fifteen Andalusian companies.
According to the data from Extenda, China is the market with the highest consumption of food products in the world, with fruit sales reaching close to 200 million tons in 2017. With the development of its middle class, the country has become one of the world's largest markets for the foreign agro-food industry.
Over the last 6 years, the fruit market in China has grown by 33%. Currently, Spain has protocols in place for the export of citrus fruits (oranges, lemons, mandarins and grapefruit) and stone fruits (peaches, nectarines, Paraguayo peaches and plums).