The Coca-Cola Company, the largest soft drink company in the world, hopes to supply its inputs in Mexico with 100% national products by 2025 in order to reduce food imports of apples, peaches and soybeans, among other products.
"The fruits we import the most are apples and the peaches. 40% to 60% of the apples we use are imported, while 100% of the peaches are imported, and that is where we are focusing," stated Cesar Espinosa, the manager of agricultural development for Coca-Cola Mexico. All of the mango, pineapple, and orange that the company uses is grown in Mexico.
"In general, approximately 70% of the products we use are produced in Mexico, but we want to go further. If we achieve this, we estimate we would generate 30,000 jobs and make purchases that range between 25,000 and 28,000 million pesos each year," Espinosa stated.