WP Rawl, a grower, processor and shipper of leafy greens based in South Carolina, will unveil a fresh new look to their leafy greens packaging at this year’s Southern Exposure in Orlando, Florida.
The complete line of conventional, triple-washed and ready to use leafy greens are “turning over a fresh new leaf” with a packaging refresh. The traditional Nature’s Greens brand’s colors and nutritional information call outs remain the core attributes on pack while also adding a fresh new twist, the company said.
The product line consisting of collard, kale, mustard, turnip and a greens blend will now include illustrations of each products leaf design. Each leaf is positioned vertically on the package to simulate how the produce grows up from the ground. The chopped and bagged leafy greens fill in the color of the leaves from inside the bag.
“As the leafy greens guide in the produce industry, we pride ourselves in continuing to invest in the leafy greens category by staying in tune with trends,” said Ashley Rawl, vice president of sales, marketing and product development. “With a fresh new look and creative modern design, we are excited to draw in new consumers to the leafy greens category.”
WP Rawl is inviting attendees to stop by their booth to preview the new Nature’s Greens bags during Southern Exposure. (Booth #300)