An examination and discussion of organic meals as part of the booming in-store foodservice category will be the topic of the second of six educational sessions at Organic Produce Summit 2019. “The future of organic meals at retail”, will feature leaders on the production and retail side discussing the growth and expansion of organic fresh meals for consumers in various retail channels.
The Organic Produce Summit is a two-day event specifically designed to bring together organic fresh produce growers, shippers and processors with retailer and buying organizations from across North America. Over 1,400 attendees will meet July 10-11 in Monterey, CA to exchange ideas, information and insight of the organic fresh produce industry.
Moderated by Jonathan Steffy, vice president and general manager for PA-based Four Seasons Produce, the educational session will discuss the opportunities and challenges faced in the growing category of prepared organic meals at supermarkets across the country.
Panelists for the session include Sheryl Salazar, produce sales manager for Albertsons/Vons; and Glenn Daniels, vice president of sales/East, for Earthbound Farm.
Left to right: Jonathan Steffy, Sheryl Salazar, and Glenn Daniels
“The evolving demands of consumers for fresh and healthy organic meals has created new opportunities in the ever-changing supermarket landscape” said Steffy. “The session will provide OPS attendees an overview of this growing category from the production side and the perspective from a pair of prominent retailers. As organic fresh produce continues to grow, responding to consumers appetite for organic fresh and convenient meals will be an opportunity for retailers to increase sales.”
The announcement is one of six educational sessions focused on the organic fresh produce industry. In addition, two keynote presentations featuring organic consumer activist Robyn O’Brien and award-winning chef and author Dan Barber, as well as a retailer round table highlight the fourth annual OPS.
Other educational sessions at OPS 2019 will include:
- Organic Sales Analysis and the Organic Consumer
- What Lies Ahead For Wholesalers of Organic Produce?
- Tackling Food Waste--- Good for the Planet and the Bottom Line
- International Insights and Trends on Organic Produce
- International Organic Produce Supply