As produce companies aim to make more of an impact when it comes to packaging and displays, a number of packaging companies have stepped up and innovated to try and match the need for high impact displays. Warren Packaging of Ontario California, specializes in custom labels, corrugated boxes, and folding cartons for the fresh produce industry. They recently introduced digital printing as part of their services, which they say provides better quality graphics and is also cost-effective.
"Warren Packaging has introduced digital printing on corrugated packaging and displays to the produce industry in central and southern California throughout the past 2 years," said Mike Dittenber of Warren Packaging. "Digital printing on corrugated provides high quality graphics along with cost savings when compared to similar print quality such as litho label. The process eliminates print plate or changeover cost when running multiple versions or updating artwork. In the case of low quantity runs, there may be no tooling cost involved."
Digital printing on multiple packaging types
While corrugated packaging and display boxes are well suited for digital printing, Dittenber shared that the company has also applied digital printing on other packaging types, along with various sizes and materials, adding that Warren Packaging has invested into machinery capable of this wide range of products.
"We have partnered with several produce growers, packers and distributors on projects such as digitally printed corrugated retail displays, retail boxes and trays, and expo displays, as well as clamshell and PLU labels," he said. "We are able to create the initial design and make modifications to the structure or graphics as needed. Our capacity is virtually unlimited as we are able to run low to high volume quantities as well as oversized boxes and displays. In addition, we have the ability to print on multiple substrates and liner boards."
Sun Pacific, who produce Cuties mandarins, mentioned that the products met the needs of the company as they introduced a new retail display. "Cuties launched a Snacking Station this season to capture impulse sales as a result of displaying our fruit in a secondary location," said Kate Reeb of Sun Pacific. "In collaboration with Warren Packaging, we wanted to design an eye-catching display that grabbed the shopper’s attention, was easy to reach into, held lots of product, and was structurally sound. Warren delivered on every one of our objectives, especially the vibrancy of the colors. Their digital printing process exceeded my expectations!”
Examples of Warren Packaging's products
Strong demand driving industry forward
As mentioned, the produce landscape means that more companies are wanting to work on retail displays as well as the packaging itself. According to Warren Packaging, this is driving demand higher. It also means that there is a constant need for innovation.
"Demand is continuously increasing as the produce market becomes more competitive and companies look for alternatives for branding to make their product stand out in the retail space," Dittenber observed. "The future developments of digital printing will likely include quicker printing, reduced pricing as the equipment and usage becomes more common, as well as the ability to apply various coatings."
Dan Acevado of Greenfruit Avocados said their company benefited from utilizing the digital printing offered by Warren Packaging for their retail and trade show displays. “The team at Warren Packaging has been extraordinary in understanding our needs with high graphic digital designs for our collection of specialized food service and retail boxes for avocados," he said. "We have also used Warren Packaging to help with trade show display bins that are eye catching and functional. Aside from the high quality products, they are a great team to work with.”
Currently, Warren Packaging said its typical service area includes central and southern California, however they are able to ship nationwide.
For more information:
Mike Dittenber
Warren Packaging
Ph: +1 (909) 923-0613
mike@warrenpkg.com
www.warrenpkg.com