Isabel Lauwers, Vegobel

“We are responding to the convenience trend with our trio of herbs”

“The herb market is still experiencing an upswing. Cooking with fresh herbs has reached new heights of popularity. Using fresh herbs in beverages such as tea and fruit water is also becoming incredibly popular," says Isabel Lauwers of Vegobel. This herb company is based in the Belgian town of Duffel.

They presented a wide range of different potted herbs at the recently held Fruit Logistica. "We have been growing all the herbs in our assortment organically for years now. Even before organic became hip. We have also noticed that the herb sector's focus on nature is increasing. We have tried to respond to this by using sustainable packaging materials."

Steven and Isabel Lauwers at Fruit Logistica

Besides the regular potted herbs, Vegobel also offers convenience combinations. For these, they have three different herbs in a single packaging. "We have, among other combinations, a trio called wild mix. This is used to prepare venison. We also have a fish mix."

"We continuously try to expand our range and respond to the latest trends," says Isabel. “We have the standard herbs that have been popular for many years. These include chives, parsley, and basil. Besides these, we also have lemon verbena. This is a herb that is really gaining in popularity. This herb smells of citrus. It is, therefore, often used in tea or to give water a nice taste."

Lemon verbena 

Edible flowers
For three years now, Vegobel has also had edible flowers in its assortment. "Lavender, violets, and wild garlic all do very well with home cooks. Edible flowers are a real growing segment within the herb market. By offering these edible flowers in a pot, they last longer. They also look nicer," concludes Isabel.

For more information:
27 Misse Street
2570 Duffel - Belgium
+32 (0) 153 215 00  

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