Spain: Carrefour accused of devaluing strawberries

With every campaign, Carrefour manages to bring down ​​the price of strawberries by using them to attract customers.

For several days, the Carrefour Group has been handing out promotional tickets to its customers in Spain (with the exception of Seville and Huelva), which can be exchanged for two containers of strawberries from Huelva with purchases worth over € 40.

UPA Huelva has repeatedly expressed its outrage about the use of Huelva's strawberries as a promotional product; a practice that Carrefour has been carrying out over the last few years. UPA Huelva has always described this as a disservice to the product's reputation and quality, as well as to the effort and working hours of the producers, who put their assets at risk to cultivate a high quality product, only for it to be given away at the point of sale. In the eyes of the consumer, the product consequently loses a good part of its value.

At the same time, it is worth noting that these attempts to attract customers with promotional products and gifts by spending above a certain amount also hurt small and medium-sized businesses.

Sources from UPA Huelva said that even if Carrefour's "intentions" are good, we cannot agree with (or understand) this type of companies saying their aim is to help improve the reputation of agricultural products such as strawberries, especially when they are not listening to the opinions and advice of the producers, who are the most affected by such initiatives.

Source: UPA Huelva


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