Wonderful Halos has launched a new integrated marketing campaign this season, “The Checks-All-The-Boxes Box,” which aims to encourage parents to choose sweet, seedless, easy-to-peel Halos mandarins for kids snacks.
The campaign is based on the idea that snack duty can be a stressful and annoying chore, made worse by the fact that parents know they’ll be judged for what snack they bring to their kids’ extracurricular activities. The company is highlighting that a box of Halo mandarins covers many occasions, from soccer practice to birthday parties. In-store point-of-sale (POS), a national FSI, an expanded influencer campaign, social media ads, digital integrations with event planning sites, and consumer emails support the campaign. "Halos check all the boxes because they are healthy, convenient, individually wrapped in their own peels, require no additional prep or refrigeration, are common classroom allergen-free and, best of all, loved by both parents and kids," the company said.
“Eighty percent of parents bring snacks for their kids’ events – and 50 percent of them are bringing snacks more than five times per year,” said Adam Cooper, vice president, marketing, The Wonderful Company. “The new multi-million dollar campaign is designed to tap into these snack duty occasions and empower parents to choose a 5 pound box of Wonderful Halos over other sugary snacks as the good choice solution.”
The campaign also includes a partnership with the Holderness Family, who have promoted Halos on their YouTube channel and across their social media channels, including Facebook and Instagram, to reach their audience of more than two million followers.
To build upon the company’s “Grove of Goodness” POS display program with over 20,000 displays already shipped to stores this season, “The Checks-All-the-Boxes Box” campaign features an additional 15,000 pieces of Snack Duty POS, including a display and new bin bases.
Wonderful Halos are sold in 3 pound and 5 pound bags and 5 pound boxes, and will be available nationwide through May.
For more information:
Jessica Woolridge
Wonderful Citrus
Ph: +1 (310) 966-8849
jessica.woolridge@wonderful.com
www.halosfun.com