Unifying brands and logos of different operators

French fruit and veg sector adopts an environmental certification system

France's fruit and vegetable sector has begun to adhere to the HVE (High Environmental Value) environmental certification system for agricultural holdings created by the Ministry of Agriculture of this country in 2011, as a way to unify the brands and logos of the different operators.

For example, the AOP Fraises de France -the Association of Strawberry Producer Organizations of France- adhered to this new environmental certification system in January. The system was created by the Ministry of Agriculture for the entire agricultural sector but, up until now it has been more widespread in the wine sector. The AOP Strawberry of France aims to respond to social demand and attempt to undertake a collective strategy to deal with the reduction of means to protect the product's health, stated its president, Xavier Mas. During 2019, they hope to update and adapt their field notebooks to the requirements of this certification.

Many sectors of the fruit and vegetable sector have also shown interest in this environmental certification. In fact, according to information collected by FEPEX, the National Association for the development of the HVE is made up of the National Association of Pears and Apples (ANPP), the National Association of Peach and Nectarine, the National Association of Tomato Cucumber (Tomatoes et Concombres de France) and the Association of Horticulturists of Nantes.

The environmental certification for agricultural holdings, HVE, was created by the Ministry of Agriculture in 2011 and it mainly regulates four areas of production: phytosanitary strategies, preservation of biodiversity, management of fertilizers, and the quantitative management of water. It has three levels for the adaptation of the exploitation and level 3 allows the placement of the HVE logo on the product. According to data from January of this year, 1,518 farms in France have HVE certificate. According to the Ministry of Agriculture and Food of France, in 2018 there were only 841.

Source: fepex.es

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