ProColombia is lead a delegation of 11 companies to promote the country's agricultural offer with the campaign "Colombian Food, as exciting as its origin", at Fruit Logistica.
Uchuva, pitahaya, avocado and banana are some of the main products from the Latin American country, according to the UN Food and Agriculture Organization.
Colombia offers tropical and exotic fruits, including organic products, such as tamarillo, passion fruit, cape gooseberry, pitahaya, avocado hass or banana. "Fruit Logistica is a fundamental appointment for the world's horticultural industry, so it is key to ProColombia's strategy of boosting export diversification and contributing to the development of agriculture", said Flavia Santoro, president of ProColombia.
The companies which attended Fruit Logistica are Frutireyes, Frutas Comerciales, Green West, Unibán, Global Organic, Pacific Fruits International, Novacampo, Caribbean Exotics, World Avocado Congress 2019, Andes Export, Cartagena Port Society.
From January to August 2018, Colombian exports to Germany from the non-mining-energy segment totalled USD 288.7 million, which is 15.8% more than in the same period of 2017. The agricultural sector registered USB FOB 193,195 .403 from January to August 2018, which represents a variation of 12.5% with respect to the same period of the previous year. On the other hand, the agroindustrial sector registered USB FOB of 64,124,201 from January to August of 2018, which meant a variation of 71%.
Colombia, agri-food pantry for the world
Colombia is unique because of its location, biodiversity and its people. These are the attributes that ProColombia highlights in its 'Colombian Food, as exciting as its origin' campaign, with which it is promoting Colombia's agricultural basket in the world. The campaign is an articulated effort of the Ministry of Commerce, Industry and Tourism, the Ministry of Agriculture and the Productive Transformation Program (PTP), which has the support of Colombian Embassies abroad.
Being located in the tropics, Colombia does not have a seasonal cycle, but it does have a rich variety of thermal floors, which allow it to have diverse harvests, throughout the year. The campaign has put into circulation a series of videos showing the land and the people who make it possible for the supply of cocoa, fruit or trout and tilapia, to reach the shelves of the world, in the hands of the team that ProColombia has deployed in more than 26 countries.