The organic food market in Poland is in a constant state of crisis. The production volume is not increasing and the market is growing basically through the rise of imports. Although the organic agricultural production is growing, a large part of it is exported in the form of raw materials to France or Germany and returns in the form of processed products, says Karol Krajewski, adviser to the Minister of Agriculture in the Political Cabinet.
Nielsen's research shows that the majority of Poles are willing to pay more for products without artificial additives and ingredients. Over half of them carefully read the product labels. As a result, the demand for organic, bio and natural foods is on the rise. In spite of this, the acreage devoted to organic farming in Poland is currently estimated at 500,000 hectares and is systematically falling. In 2013, it still stood at around 670,000 hectares.
"Various studies show that organic food accounts for just about 3 percent of the country's agricultural production; some say that this share may actually be as low as 1 percent. In countries such as Germany, it is 10%, and in Denmark even 20%, so there is great potential to grow. It seems to me that we are only at the beginning of the road. We need to overcome this passivity and work in the development of the organic food market," says Karol Krajewski.
According to the IMAS report "Organic food in Poland 2017", this market segment is growing in Poland at a speed of 10-20 percent per year. The value of the domestic organic food market in 2017 reached PLN 1 billion (about 233 million Euro). According to NIK data, on average, Poles spend 7 Euro per year on organic food. For comparison, in Germany, it is about 100 Euro, and in Denmark even 200 Euro per year. The European average is 44 Euro.