The Australian Mango Industry Association (AMIA) says it was a very positive experience for the country to be featured at such a high profile event in Korea.
Manbulloo supplied 20 trays of R2E2 mangoes for the Australia Day Celebration hosted by the Australian Embassy at the Grand Hyatt in Seoul on the eve of Australia Day.
“The evening saw 1,200 dignitaries from a diverse background, including government and business representatives, media and influencers," AMIA Marketing Manager Treena Welch said. “It was great exposure for Australian mangoes to be so highly featured - our fruit was certainly the star of the dessert buffet.”
Photo: supplied by the Australian Mango Industry Association (AMIA)
Korea is a key market for the Australian Mango Industry, and as part of the strategic plan, it’s aimed that 20 percent of Australia’s mangoes each year will exported, by 2021.
“We value all of our overseas market destinations and Korea is one of these markets. It is important to see demand and the volume being exported to Korea growing,” Ms Welch said. “The Korean market expects a high-quality piece of fruit and Korean consumers are willing to pay a premium price when their expectations are met.”'
Photo: supplied by the Australian Mango Industry Association (AMIA)
She adds that there has certainly been an increase in the volume of fruit exported to Korea.
“There has absolutely been a growing demand from Korea for high quality fruit - Australian mangoes undoubtedly meet this expectation,” Ms Welch said. “This season Calypso mangoes were exported to Korea for the first time, adding to the other varieties on offer such as KP an R2E2. This variety doubled the amount of fruit we were able to offer the Korean market from November to January.”
The AMIA says Korean consumers expect a premium eating experience and are looking for fruit that is visibly beautiful, with lovely blush and a fresh look.
Photo: supplied by the Australian Mango Industry Association (AMIA)
“The Korean market expects a high-quality sweet piece of fruit,” Ms Welch said. “When this experience is met, both in terms of how the fruit looks and how it tastes, consumers can’t help coming back for more. In terms of flavour, Korean consumers really value that classic Australian mango taste, that is more complex than other mangoes from other countries. It has to be sweet, juicy and have that beautiful yellow-orange colour and amazing texture. Really it is not too different to what we strive to deliver to the Australian market; a great piece of fruit that is visually appealing and has great flavour. Overall a great eating experience!”
Australian mangoes were the star performer of the dessert buffet bar at the Australia Day event with a delicious spread of mini mango pavlovas, dainty pots of mango ‘pudding’, mango coconut smoothies, and mango ice cream with fresh mango topping.
For more information
Australian Mango Industry Association
Phone: +61 7 3278 3755
marketing@mangoes.net.au
www.mangoes.net.au