The world vibrated with the celebration of the Super Bowl while Michoacan's avocado sector is about to conclude one of the most important export seasons to the United States of the year, as it exported in just one month 22.22 percent of the fruit that the US demands in a year.
Ruben Medina Niño, the head of the Secretariat of Rural Development and Agricultural Food (Sedrua), said that the Michoacan's avocado export season to the United States reports an 87 percent advance regarding this year's 200 thousand tons goal.
This amount increased regarding the 2018 season due to the agreement to place an additional volume of avocado for the celebration of the Super Bowl.
Usually, the country sells around 80 thousand tons of avocado to the United States per month, however, due to the Super Bowl the country sold them an additional 120 thousand tons for a total of 200 thousand tons, which is 22.22 percent of the 900 thousand tons the US is expected to acquire this year.
Medina Niño said that the special shipment ended on Wednesday, January 30, and that its maturation took place between Thursday, 31 and Sunday, February 3, so it could be sold during the weekend.
He added that there still were three to four weeks of high demand for avocados in the US market, after which it will return to its ordinary levels of 80 thousand to 90 thousand tons per month.
The holder of the Sedrua said that there was no data regarding the economic spill that the export of avocado to the United States during the Super Bowl represented for the entity, as it was information that producers wouldn't share.
Despite the importance that the US market has for the avocado from Michoacan, as it absorbs 900 thousand tons of a potential of 1 million 300 tons of avocado for export, Michoacan intends to expand the distribution channels to reach other niches, in particular, Europe and Asia, in order to diversify destinations and market all of the state's avocado exportable production.