EU to invest 191.6 M€ in agricultural product promotion

The European Commission (EC) is now accepting applications for promotional programs for agricultural products in the EU and outside the EU for 2020, to be co-funded by the EC. The deadline has been set at April 16. The total allocated for the co-financing of all program across the EU will amount to 191.6 million Euro. Of these, 8 million will be earmarked specifically for multiple programs for the promotion of fruit and vegetables as healthy eating choices; the same amount as in the previous call.

Entities interested in presenting programs to promote European agricultural products in the EU and outside the EU by 2020 have to be professional organizations in any of the Member States, producer organizations and their associations, interprofessional organizations, or any such entity.

The Consumers, Health, Agriculture and Food Executive Agency of the European Union (CHAFEA) is the one that will evaluate the programs presented. In the autumn, the European Commission will announce the programs selected for co-financing, which will be launched in 2020.

The budget is divided into simple programs, presented by one or more entities from the same Member State, and multiple programs, presented by at least two entities from at least two Member States or by one or more European organizations.

Of the 191.6 million Euro that the European Commission will provide as co-financing, a total of 75 million Euro will be allocated to simple programs in third countries and 20 million Euro will go to simple programs in the internal market. Meanwhile, 43.3 million will be allocated for the multiple programs in third countries and the same amount for multiple programs in the internal market.

The European Commission justifies the allocation of another 8 million for the fruit and vegetable sector because of its commitment to promoting healthy eating habits. It explains that these actions should highlight the benefits of consuming fresh fruits and vegetables as part of a balanced diet. The end goal, according to the Commission, is to give a boost to the consumption of fresh fruits and vegetables in the EU.


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