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France: a new agroecological approach for apple production

The Pom’Evasion group will present an innovative production approach this week at Fruit Logistica. The approach is called “Agro Ecology” and aims to develop a production method which meets environmental requirements. The most important aspect of the approach is to take care of the soil. “The soil is the base of our production. A healthy soil means a healthy harvest,” according to Olivier Maugeais, associate director.

“When the soil is harvested for agricultural production without restoring its organic matter or nutrient content, the cycles of nutritional elements are damaged, soil fertility declines and the agroecological balance is destroyed. It is important to realize that plants and insects are not intruders, but essential factors. Plants enrich the soil and feed the trees. Insects help trees fight diseases and predators.”

Pom’Evasion hopes that each year, it will improve its Agroecology approach, which is based on three major pillars: results (indicators and agroecological limitations), evolution (different progressive growth levels) and knowledge (the understanding of biodiversity).

Meet the Pom’Evasion team at Fruit Logistica: Hall 22, C-01. A pioneering producer of the Agroecology approach will give a full presentation.


For more information:  
Groupe Pom’Evasion 
Parc d’activités de Lanserre, 10 rue de la Fuye
49610 Juigné Sur Loire Les Garennes sur Loire
+33 (0)2 41 95 72 20   

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