A total of around 5,000 organically cultivated products, of which about one fifth are coming out through private labels 'real BIO' and the new 'TiP BIO', are available to customers from Real to permanent choice. These include premium products from Demeter agriculture as well as a wide range of products from permaculture production. Permaculture is a particularly sustainable and environmentally friendly form of organic farming.Long-term sustainability strategy
It was 2015 when Real made a start with this projects; now the goal has been reached. Real is the first company operating nationwide in the food retail sector, which is now offering only organically cultivated bananas or bananas of Demeter quality. In the future, customers therefore have the choice between the TiP BIO banana at a reasonable price, or the particularly sustainably produced banana with Demeter certification. In October 2015, real replaced its conventionally cultivated bananas with real organic banana in all of its markets.
In the entry price range, real now offers only organically cultivated bananas under its new private label TiP BIO . As an alternative in the premium segment, real Demeter bananas are produced by conversion companies. These originate from particularly resource-conserving cultivation on healthy, humus-rich soils and go beyond organic cultivation, guaranteeing fair wages and working conditions on the plantations.
Further measures in the area of sustainability
With numerous activities, real is also driving forward the development of sustainability in other areas. In about two-thirds of the markets, real customers now have the opportunity to avoid plastic waste by shopping with reusable containers, to be presented at the counters of the markets. There are many other measures to reduce or avoid waste: Doing away with the plastic foil for the real organic cucumber or using of 'grass paper' punnets for organic limes and organic vine tomatoes. Real also abolished its disposable carry-alls in 2017 and only offers reusable alternatives made of FSC-certified paper, cotton or especially tear-resistant recycled material.
For more information: www.real.de