Cristiana Furiani from Geofur reports that it is a good period for radicchio as quality is excellent and demand is lively. "We are rather pleased with the current market trends, as they favor high-quality productions."
Retailer demand is lively, so the produce can be harvested, packed and shipped very quickly safeguarding all organoleptic qualities and, even more importantly, managing to obtain a satisfactory price.
"There is a lot of attention for Radicchio di Verona Igp also thanks to the work the consortium has been doing over the past few years."
Geofur will attend Fruit Logistica in Berlin (Hall 2.2 stand C-11) where "there will be a stand with all products part of La Grande Bellezza Italiana network, of which Geofur is part. Other companies taking part in the fair will also showcase our products. We want to promote this brand, which guarantees high-quality and attention to detail."