Software supplier Keelings Solutions will be called Keelings Knowledge from now on. A small change? Rick Rebergen explains that the change is much more than that. “We’re actually building a brand with the new name.”
With the term ‘knowledge,’ emphasis is placed on the knowledge amassed by the company in the past few decades, knowledge of software and knowledge of the sector. “Keelings Knowledge has been active in this sector with a stable team of people for a long time now, and that is significant,” Rick says. “We love our work, it’s our daily passion. Take me, for example, I’ve been active in the fresh produce sector for 20 years, and I’ve always enjoyed it and been passionate. Without passion, there wouldn’t be a basis for success.”
“The emotional values are important, because it’s still a people’s business,” Rick continues. But rational arguments also play their part. “Working with Keelings Knowledge means you can rely on something, that you can build on something and trust it.” Rick sums this up in some key words: “expertise, integrity, innovative, pragmatic, reliable, supportive, understanding and essential. These are all rational added values of our company, our product and our people.”
The Irish Keeling family has been active in the fresh produce sector for three generations. From the 1980s on, they developed and marketed ERP software specifically designed for this sector. “Because of our history and experience in the sector, we offer software that can help companies to optimally utilise their potential. We know their challenges, because we’re faced with them every day as well,” Rick says. The knowledge the company has building a product brand is now being used to set up Keelings Knowledge.
Keelings Knowledge software is a complete solution that can be used by all fresh produce companies, from grower and production company (sorting/packing) to importer and exporter and from food service supplier to wholesaler.