Catalina: organic product expansion along with Red and Baby bananas program

“Over the year 2018 our company remained focused on keeping quality and services at the highest level in order to maintain steady, sustainable growth and strengthen cooperation with our trusted business partners” – said Rafal Bury, member of the Board of Directors at Targban. "We kept developing our direct banana imports from Ecuador, working even closer with the growers and making sure Catalina® remains the top quality brand in the Polish market."

The plan for 2019 is to double the volume of organic bananas. Introduced in 2017, Catalina® BIO managed to gain popularity among consumers and also full trust of their business partners. Demand for organic products and awareness of organic food in general grows rapidly in Poland: “We believe that listening to consumers’ needs will point us in the right direction when it comes to further developing our portfolio of products”, shared Rafal. This is one of the reasons why company initiated the organic certification process for its second ripening facility this year. “Observing a strong upward trend in certified food market and thanks to a rapid growth of independent specialty shops and seeing how actively big retail invests in organic products we know we’re heading in the right direction.” concluded Rafal.

Furthermore Targban continues Catalina® Red and Baby bananas program, fulfilling a niche. “Having Red and Baby bananas in our portfolio assures complementary banana range which is important for our business partners, who receive the same high-quality products in all bananas varieties.”, said Rafal. “If You know Catalina premium bananas, You’ll also appreciate the quality of our Red and Baby bananas. Our brand is our promise.”

“Finally, 2019 marks the beginning of our consumer-oriented marketing efforts. We see some potential in developing, direct communication educating and informing end-consumers what are the nutritional values of our products as well as best ways and best time to consume them. Supporting our business partners we will also communicate to their clients best in-shop practices, like proper treatment of the products on store shelves in order to avoid waste. That’s the additional value that we can bring to the table.”

For more information:
Michał Pachecka
Targban Sp. z o.o.
Tel: +48 728 923 214
Email: m.pachecka@targban.com
www.targban.com


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